How do I get the best gastronomic account from Instagram?
How do I get the best gastronomic account from Instagram?
How many times did you
not find Instagram with a picture of a gigantic hamburger overflowing melted
cheese on Iberian ham slices? Or a clip-on red fruit ice cream and yogurt where
chocolate syrup is poured? You're watering your nose, isn't it?
The World Restaurant
Awards took place in Paris on February 18. So much was the power of these
culinary accounts which opened the "best Instagram gastronomic
account" category, a title that won the account with more than 250,000 chef
Alain Passard followers, @alain passcard.
Tips to get the best
gastronomic page from Instagram
First of all, it's
important that you decide whether you're going to specialize in a type of food
(such as Italian or muffin food) or whether you're talking about something
general. Let's presume you have selected a dessert account for practical
purposes. Pay attention then to the following tips that will certainly help you
with the best gastronomic page and Instagram.
If you are thinking in
the name of using the word food porn, you should recognize the rivalry it
bears; most accounts already have variants of that name. We're going to use
@dessertgraphy.
Sources The most fun the part is to get sources for the content: you can take pictures of free photo
banks or transactions, that's your choice. You can also do as the @HuevoFrito
account manager, the Spanish Cherenkov Ayuso, who gets information in different
ways:
He takes part in his
content from other Instagram accounts, politely asking the makers (which, by
the way helps both) and referencing them in return.
He also goes with his
camera to grocery stores to catch the precious moment in which the fried egg is
spread over a toasted slice.
And if you feel you're
great at the kitchen, at home, you can create your own content and be more than
just a compiler.
Creating attractive
food If you are captivated by the third option, well, be careful. There's
something that makes us experience the taste of cream cheese frosting in our
mouth to see the image of a cinnamon roll. That is the presentation of
something.
Let's put an apple
strudel once you've got your dessert prepared, look for a dish that contrasts
but don't steal prominence (light gray or just white can serve). Then place on
the plate a slice of strudel and sprinkle on it a little cinnamon. You can
taste it almost!
Now, the final step,
get the best lighting, a good camera, and catch a close-up of your platter. You
can try various angles and see which one works best. But remember:
photographing food may require as much artistic vision and aesthetic standards
as photographing a model.
Make videos We all
like something more than watching images of food: watching videos of food! It
will help you gain followers exponentially by adding them to your gastronomy
page. Now, let's split the videos of gastronomy into two parts: video recipe
This sort is more like a tutorial, showing the preparation of a dish, step by
step. This form of video is great for you if your gastronomic account is more
focused on the instructive. Normally, most accounts upload content like this
using the fast camera tool, as Instagram does not allow uploading videos for
more than a minute.
Serve the bowl. This
video style is the closest to the food porn theory. When you gently cut the
biscuit of that chocolate volcano, aim your camera closely on the table and be
ready to eat. The slow-motion can be used to allow the audience time to savor
each drop of syrup.
We've seen a lot of
this tool, but it still works. And it's very simple: it's just a shot of the
dish being served (decorated, of course). Take normally a part of the whole to
the table, or once on the counter, being gently chopped.
It's very important
that you don't share photos or videos of people eating or chewing, as some may
find it disgusting. Remember we're trying to reach as many people as we can.
Description We prefer
two types of descriptions: those describing the experiences of consuming what
is in the article, e.g. "this donut tastes much better than its
fruit," or, "I think that I would like to eat it for the rest of my
life." The descriptions are very free and to your liking; This is,
however, two types.
We agree that an
expository definition is much more successful when you activate the senses of
the user. An example for your dessert account would be the following:
"Place a lemon jelly on a cookie base, garnished with whipped cream and
orange shell brutal on top of it."
And voila, you already
have a dessert-specific culinary record! We hope you've been served with these
tips and inspired you to create the best Instagram gastronomy page.
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